One person, three lengths, two voices
Third person (“Amira leads…”) suits conference programmes, company websites and publications. First person (“I lead…”) suits LinkedIn, personal websites and social media. Choose both a length and a voice.
The LinkedIn summary formula
LinkedIn’s About section shows only the first few lines before a reader clicks “see more”. Put your hook there, then build the rest in four blocks. Include the words recruiters search for, such as job titles and skills, naturally in the text.
Writing about achievements
Each achievement in a bio needs a verb, a result and, where possible, a number. One sentence per achievement is enough.
A bio to be read aloud
When someone introduces you before a talk, they read your bio aloud. Write that version for the ear: short sentences, no brackets or abbreviations, and your name at the end so the audience knows when to clap.
Keeping it current
For the LinkedIn version, see LinkedIn summary examples.
Which version goes where
| Where | Length | Voice | Lead with |
|---|---|---|---|
| Conference programme | Short bio | Third person | Your role and why you are speaking on this topic |
| Company website | Short or full | Third person | Your role and what you do for clients |
| LinkedIn About | Full, in blocks | First person | A hook about the value you create |
| Speaker or author page | Full bio | Third person | Your strongest credential |
| Email introduction | One sentence | Either | Your role and the link to the recipient |
| Social media profile | One sentence | First person | What you do and one personal note |
Guides on professional bios
2 guides · newest first
