Hannah Kim
Which letter do you need?
| Letter of interest | Cover letter | Letter of intent | |
|---|---|---|---|
| Sent when | No vacancy is advertised | Replying to a job advert | You have decided to proceed |
| Main message | “Could there be a place for me?” | “I am applying for this role.” | “I intend to do this, on these terms.” |
| Typical uses | Jobs, internships, partnerships | Advertised jobs | Graduate school, property, business deals |
| Tone | Curious and specific | Confident and targeted | Definite and precise |
| Legally binding? | No | No | Partly, in deals; see clauses below |
A letter of interest, annotated
Sent to a company you admire, with no vacancy in sight. The numbers in the margin match the notes beside the letter.
Hannah Kim
- 1Purpose in one sentenceThe type of role you hope for, even though none is advertised.
- 2Why this companyA specific project shows you are writing to them, not to everyone.
- 3What you offerOne or two results that match their work.
- 4A small, easy askA short conversation is easier to agree to than a job.
- 5Attachments and follow-upSay what is enclosed and when you will be in touch.
- Letter of interest templates that get noticed →
Asking for a promotion in writing
An internal letter of interest tells your manager or HR that you want a specific role inside the company. It moves from what you have done, to what you do now, to what you would do next.
Finding the right person
A letter of interest sent to a general inbox is rarely read. Spend twenty minutes finding the person who leads the team you want to join.
- 1Check the company siteTeam pages and recent news often name department heads.
- 2Search the professional networkLook for the head of the team, not HR, for smaller companies.
- 3Confirm the spellingA wrong name ends the letter on the first line.
- 4Fall back on a roleIf you cannot find a name, write “Dear Head of Design”, never “To whom it may concern”.
Sending it
| Choice | Recommendation |
|---|---|
| Format | A PDF attached to a short email, with the first paragraph pasted into the email body. |
| Subject line | “Junior designer, sustainable housing: letter of interest”. |
| CV | Attach it, named with your full name. |
| Timing | Early in the week; avoid the weeks around major holidays. |
Following up
If you hear nothing, follow up once after about two weeks, then let it go. A short, friendly note is enough; more examples are in follow-up emails that get responses.
Letters of intent in business and property
In a deal, a letter of intent (LOI) sets out the main terms both sides expect to agree before the full contract is written. Most of it is non-binding, meaning neither side is legally held to it, but a few clauses usually are. Mark each clause clearly.
- Parties and purposeNon-binding
- Who is involved and what they plan to do, such as buy 12 Mill Lane.
- Price and paymentNon-binding
- The proposed price and how it will be paid.
- ConditionsNon-binding
- What must happen first, such as a survey or financing.
- TimelineNon-binding
- Target dates for the contract and completion.
- ConfidentialityBinding
- Both sides keep the discussions private.
- ExclusivityBinding
- The seller will not negotiate with others for a set period, for example 30 days.
Because some clauses are binding, have a lawyer review any letter of intent for a property or business deal before you sign.
Letter of intent examples for every purpose →Guides on letters of interest
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