How long to wait
Wait long enough to be fair, but not so long that the context is forgotten. If you were given a date, follow up the working day after it.
| Situation | First follow-up | Then |
|---|---|---|
| No reply to a question | 3 working days | Again after 5 more; then close the loop |
| After a job interview | The day after their stated date, or 1 week | Once more after another week |
| After sending a proposal | 3 to 5 working days | After 1 week, with something new |
| After a meeting | Same or next day (a recap) | Only if actions are overdue |
| Unpaid invoice | 1 to 3 days after the due date | 7 days, then 14 days, getting firmer |
| Cold outreach | 4 to 5 working days | Up to 2 more, a week apart |
Templates by situation
Reply in the original thread where you can, so the reader has the context in one place.
Something new to add each time
“Just checking in” gives the reader nothing to respond to. Pick one of these instead.
Payment reminders: three levels of firmness
Start by assuming the invoice was simply missed. Become firmer only as time passes, and always stay polite.
When to stop following up
Most follow-up sequences should end after three messages. After that, more emails rarely change the answer and can harm the relationship.
For job applications specifically, see follow-up emails after an interview.
Subject lines that get opened
Keep the original subject when replying in the thread. When starting a new email, be specific about what you need.
Guides on follow-up emails
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